📸 Grow Your Instagram (Without the Constant Posting)
We all know that Instagram is where the “Bookstagram” community lives, but trying to grow a following there organically can feel like a full-time job. Between the reels, the stories, and the ever-changing algorithm, it’s easy to feel like you’re shouting into the void.
The goal of having a strong Instagram presence isn’t just about the numbers—it’s about social proof. When a new reader finds your book, they often check your IG to see if you’re active and to get a “vibe” for your brand.
To help us all get in front of more romance-loving readers, I host regular Instagram Builders.
How it works:
It’s a collaborative giveaway designed to help us grow our “home base” on social media:
- The Draw: We host a raffle for an Amazon Gift Card (the ultimate “scroll-stopper” for readers).
- The Entry: To enter, readers click links to follow our group of participating authors on Instagram.
- The Reach: I’ll promote the giveaway to my audience, and we’ll all share it to create a nice “boost” for everyone involved. There will be two major pushes in the Grown With Hart newsletter, and several on all our social media platforms.Â
Why join this builder?
- Connect with Readers: Instagram is a great place to show off your personality and your “book aesthetic.” This brings those readers directly to your profile.
- Low Pressure: You don’t have to spend weeks filming Reels or figuring out hashtags to get new eyes on your page. This is a simple, “one-and-done” way to increase your reach.
- A Targeted Audience: Because this is focused on the romance community, you’re gaining followers who actually enjoy the genre we write in.